Maintaining fruit quality is a shared challenge across the avocado industry, from how fruit is picked and packed through to how it's handled in store and presented in export markets.

To help address this, Hort Innovation is working with industry across multiple fronts - encouraging consumers to handle avocados correctly in store, building capability through a world-first virtual reality training program, and showcasing Australian avocados through activations in key international markets.

Together, these initiatives are helping protect product quality, reduce avoidable damage and support a better experience for consumers from purchase through to consumption.