MARKETING
'Tis the season for mangoes
Just as Christmas lights begin to sparkle across the country, something golden is bringing even more joy to the season.
Australian mangoes are in season now - and one Sydney man’s love for the fruit has inspired a festive celebration that’s lighting up more than just taste buds.
‘Tis the Season for Mangoes, a marketing levy funded campaign, went live mid-November to raise awareness of the summer favourite.
To pay homage to both his surname and his love for sweet, delicious Australian mangoes, local father and Christmas enthusiast Alex Mangos - known for lighting up the neighbourhood each year with his showstopping displays - transformed his family home in Sydney’s south-west suburb of Oran Park into a mango-inspired wonderland. The display featured hundreds of twinkling orange lights and larger-than-life mango decorations that celebrate the season of mangoes.
Just as Christmas lights begin to sparkle across the country, something golden is bringing even more joy to the season.
Australian mangoes are in season now - and one Sydney man’s love for the fruit has inspired a festive celebration that’s lighting up more than just taste buds.
‘Tis the Season for Mangoes, a marketing levy funded campaign, went live mid-November to raise awareness of the summer favourite.
To pay homage to both his surname and his love for sweet, delicious Australian mangoes, local father and Christmas enthusiast Alex Mangos - known for lighting up the neighbourhood each year with his showstopping displays - transformed his family home in Sydney’s south-west suburb of Oran Park into a mango-inspired wonderland. The display featured hundreds of twinkling orange lights and larger-than-life mango decorations that celebrate the season of mangoes.
“Alex’s Christmas lights perfectly capture the magic of mangoes - helping share the sunshine and joy with Aussies right across the country.”
“We’ve been doing it for years, to help fundraise for the Sydney Children’s Hospital, it’s our family’s way of spreading a little Christmas cheer while also giving back but this year we wanted to make it extra special, and what's more iconic than a delicious Aussie mango!”
Alex Mangos, Oran Park homeowner
Blending classic festive cheer with the vibrant glow of mangoes, the dazzling display celebrated the Australian mango season, featuring the easiest way to enjoy a mango - the ‘hedgehog’. Whether sliced over pavlova, diced into a salad, or eaten fresh on its own, it’s the perfect fruit to bring joy to the everyday.
“Nothing else makes us more proud than seeing how excited Aussies are to see mangoes on shelves. It’s been wonderful to see Alex’s creativity and passion for mangoes shine through in such a beautiful way.” says Loretta Bowen, proud Australian mango grower and Christmas children's book author.
“Alex’s Christmas lights perfectly capture the magic of mangoes - helping share the sunshine and joy with Aussies right across the country.”
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